Use triggers to give your prospects what they need
Customize your campaigns and define automated actions (e.g. ask a salesperson to call, send an email or set up a reminder) based on triggers (no activity for 20 days, answer to a promotional email, report of issue, etc.)
Adjust your message to your prospect’s profile
Adapt to the buyer’s decision journey by sending targeted and personalized emails. Dynamically change email content based on a prospect’s score, industry, page visited, job title, or even their position within the sales cycle.